What is Apple TV?
The entertainment you love. At your command. New models with 4K HDR picture quality.
The future of TV is apps. Think about it. You already use apps to watch TV on your mobile devices and computers. With Apple TV, apps have liberated television, letting you choose precisely what and when you want to watch. Built on a powerful platform called tvOS, Apple TV lets you interact with your TV in completely new ways. Ask Siri to find just the movie or TV show you’re in the mood for. Or turn your living room into a game room, fitness studio, or classroom. This is Apple TV. And this is where television is headed.
Apple TV 4K makes your favorite TV shows and movies even more amazing. Videos play in stunning detail with picture quality that’s more true to life. Enjoy content from iTunes and apps like Netflix, Hulu, and ESPN — or use the Siri Remote to find just what you want. You can even share photos you take on your iPhone on the big screen. 4K HDR is here. And it’s brilliant.
Apple TV 32GB with Siri Control | $149
Apple TV 4K 32GB with Siri Control | $179
Apple TV 4K 64GB with Siri Control | $199
What’s on Apple TV?
Make anytime primetime.
Choose from thousands of blockbuster movies and the latest TV shows in addition to classic films and shows from iTunes® — many in stunning 4K HDR. Get great bonus content like behind-the-scenes footage, cast and crew interviews, and deleted scenes on HD movies1with iTunes Extras®. And access content from Netflix, Hulu Plus, YouTube, HBO GO, SHOWTIME ANYTIME, Watch ESPN, and more.
Play from your iPhone®, iPad®, iPod touch®,
With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it’s time our big screens share in that technology and get an equally innovative experience. With Apple TV and tvOS, a redesigned interface, and the Siri Remote, there’s never been a better time to be a TV.
Apple TV has many accessories. Let us know what you want to do, and we'll assist in recommending the right equipment.